Producer of commercials and films since 1990, when he graduated from “Camera Obscura”, the school of cinema in Tel Aviv. In the early 90' worked as a production manager in 3 feature films, and in 93' produced independently, with Yuval Gill, the film "Driks' brother", which was nominated and won 9 prizes in the Mugrabi competition of the Tel Aviv University, including the best production.
Lived in Tel Aviv, Ny, and Sydney, and worked as a producer in many parts of the world.
In 2001, he followed his heart all the way to Brazil and joined Cludio Kahns of Tatu Filmes. In 2002, he founded TatuCom, together with Claudio Kahns of Tatu Filmes, in order to supply production services in Brazil for foreign productions, and to develop feature films, co-productions and hi-tech media projects.